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LOOKBOOKS

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One Million Readers Strong


When Coffee Review launched the world’s first-ever 100-point coffee ratings in February 1997, we posted them on the Internet, a novel idea at the time. We didn’t bother emailing a newsletter because, well, most of our potential readers didn’t have email addresses. To make sure a least a handful of people read those early tasting reports and reviews, we printed and mailed paper copies to a hundred or so coffee industry professionals to see whether we might be able to gain some traction. The idea of a 100-point rating system applied to coffee caught on.

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